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Microban to clear myths on textile odor

Microban will clear misconceptions about textile odor control and prevention during Performance Days in Germany from April 26 to 27. Focusing heavily on silver treatments, the workshops will dispel pervasive industry misconceptions on the effectiveness and durability of various odor control treatments used on apparel, footwear and workout gear. The presentation will educate buyers on testing standards and protocols and why testing standards are altered.

Microban is a leader in textile odor control and prevention. The company recently introduced a complete brand refresh, including a new b-to-b website, revamped marketing collateral, introduced new brand marks, and an expanded global sales team. It has also updated its consumer-facing website.

There are wide variances in the efficacy and durability of odor control technologies, yet some suppliers have manipulated test protocols to enhance results or failed to provide sufficient scientific evidence to support marketing claims. This presentation, will focus on explaining these differences and general industry education, is intended to bring greater clarity to the market and empower buyers to make more informed choices.

Microban’s portfolio of textile odor control technologies includes Aegis, Aegis Excalibur Scentry, Silver Shield and ZP Tech. Among its brand partners are Calvin Klein, Fila, Teva, Reebok, Puma, Terramar Sports, New Balance, Spanx, Under Armour/All Star Sports, Hook &Tackle, Curad and 5.11.

 
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