Miami Swim Week is on from July 11 to 16, 2019. The event features men’s, women’s and children’s swimwear, beachwear, active wear, resort wear, cruise and accessories for sale. It is a chance for retailers, fashion consultants, stylists, influencers and other industry leaders to find out what’s trending in the industry and to make purchases for upcoming seasons. The event is expected to attract some 5,000 buyers from 60 countries. Shows and activations are being organized in a variety of locations. The packed schedule is seeing labels including Badgley Mishka, Seeker of Sunshine, Agua de Coco, Chloe Rose and many more take to the catwalk. A range of runway presentations will be open to the public. Brands presenting in this format include Fernando Alberto Atelier, Sauvage Swim from San Diego, and local Miami label Liliana Montoya.
Furthermore, a pop-up shop called the Paraiso Bungalow is offering resort wear, accessories and beauty products from brands including Aloha Collection, Chopard, Olivela and Tropic of C.
The location will also serve as a venue for panel discussions on topics including influencer marketing, inclusivity and sustainability. A platform called The Upcycle Project is raising awareness on the waste that the fashion industry creates. Debuting this year is Nu Wave Swim, which is a brand new experiential platform for designers and buyers.
