Messe Frankfurt, the global trade fair organiser, has signed a memorandum of understanding (MoU) with the Vietnam Trade Promotion Agency (VIETRADE) to explore the potential for a comprehensive new trade fair in Vietnam.

The two organisations will focus initially on the textile and consumer goods industries in the country. This move marks Messe Frankfurt’s latest step in expanding its involvement in South East Asia.

The new venture aims to build on Messe Frankfurt’s 16 years of experience operating in Vietnam and create new opportunities for trade in textiles and consumer goods.

Further details about the potential new trade fair would reveal at a later date.