"Pitti Immagine Uomo, the premier international event for men’s fashion and lifestyle projects with a global reach, will be held in Florence from January 9 to 12, 2018. The global salon captures the most up-to-date fashion currents and projects with a broad appeal. This edition will have a special focus on athleisure and greater emphasis given to venues dedicated to the most contemporary and experimental menswear styles. It will showcase new generation of artisans from across the globe, cutting-edge designs and luxury underground brands."
Pitti Immagine Uomo, the premier international event for men’s fashion and lifestyle projects with a global reach, will be held in Florence from January 9 to 12, 2018. The global salon captures the most up-to-date fashion currents and projects with a broad appeal. This edition will have a special focus on athleisure and greater emphasis given to venues dedicated to the most contemporary and experimental menswear styles. It will showcase new generation of artisans from across the globe, cutting-edge designs and luxury underground brands. It will feature gender-neutral collections, a selection of the most forward-looking proposals and international talent who are hoping to be discovered. As always, at its core the fair offers quality fashion labels representing the new classic style and brands that promote modern sportswear. All of this together with the unique welcome provided by the Pitti Immagine fairs.
Pitti Immagine Uomo benefits from the extraordinary contribution of the Ministry for Economic Development and the Italian Trade Agency as part of an initiative organised to support Italian trade fairs and Made in Italy. This grant is dedicated to assist with hospitality, media relations and advertising activities.
Pitti Live Movie
Cinema is coming to Pitti Uomo this January. The fair will be transformed into a Film Festival where the styles of various venues will be interpreted as different genres: thrillers, adventure, action and sport movies, spy stories. Pavilions will become movie theaters where one can enjoy the entertainment. The main forecourt of the Fortezza da Basso will evoke a movie theatres district with billboards announcing the scheduled blockbusters, cult and indie movies.
The guest designers presenting their menswear collections at Pitti Uomo include Undercover by Jun Takahashi and TakahiromiyashitaTheSoloist. In a forward-thinking move for Pitti Uomo, Takahashi and Miyashita will present back-to-back menswear shows at the Stazione Leopolda on January 11, 2018 to symbolise and celebrate their personal friendship and deep mutual respect for each other’s work. Brooks Brothers has selected Pitti Uomo and Florence as the stage to kick-start their 200th anniversary -- a celebration of two centuries of style and innovation for this iconic American brand -- featuring a fashion show and a special exhibition in one of the city’s most fascinating locations, Palazzo Vecchio.
The International Woolmark Prize, one of the world’s most prestigious awards aimed at supporting upcoming talent, will be back in Florence where the winners in menswear and womenswear categories will be announced, a first for Pitti. Twelve finalists from around the world will present innovative collections to show the potential of Australian merino wool. The event at the Stazione Leopolda is a joint production in cooperation with Fondazione Pitti Immagine Discovery.
Guest Nation Finland
The most promising names on the Finnish fashion scene will be the stars of the special guest nation project sponsored by the Fondazione Pitti Immagine Discovery. Eight Finnish brand and designers have been selected to show their collections in a special area of the Spazio Carra (Padiglione Centrale – Lower Level). The participants are: Formal Friday, Ikla Wright x Turo, Mannisto, Maria Korkeila x R-Collection, Nomen Nescio, Rolf Ekroth, Saint Vacant, Vyner Articles. Thanks to a new collaboration with Korea Creative Content Agency (KOCCA), Fondazione Pitti Immagine Discovery will once again be turning the spotlights on the most exciting brands from South Korea with two catwalk shows dedicated to promoting the country’s talented young designers.
The digital version of Pitti Uomo 93 will be online at e-pitti.com for 9 weeks from January 22, exhibiting over 6,000 products and 920 brands. The platform will also offer an extensive fashion directory of seasonal trends and collection details. This constantly updated section will also hold a selection of street style photos captured by the sharp lenses of young photographers from Polimoda. e-pitti.com and innovation continue to walk hand in hand through ready-to-order, the B2B app to collect orders via iPad, offering both standardised and tailor-made solutions to facilitate sales activities.