Marquee Brands LLC, a leading global brand owner, marketing and media company plans to take back the BCBGMAXAZRIA and BCBGeneration licenses from Centric Brands, which has filed for bankruptcy under Chapter 11. Marquee Brands will continue operations of the wholesale and e-commerce business to ensure seamless continuity.
With this announcement Marquee Brands is accelerating its rapidly growing digital business. In launching Marquee-Direct, the company made the decision to bring all e-commerce in-house and to handle all site design and development, merchandising, content creation and customer engagement. This was made possible with Marquee’s long-term relationships with best-in-class logistics partners for delivery and customer service. In this ever-changing retail environment, these capabilities will be crucial to assisting the growth of Marquee’s other operating partners as well as allowing the company to scale by adding new brands to the platform.
Adding the BCBG Group to this platform, which includes Ben Sherman, Body Glove, Dakine, Bruno Magli, Motherhood Maternity and Pea in a Pod, will allow Marquee Brands to achieve a more sustainable scale while also achieving better operating leverage.