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Market optimistic for gradual rebound in brand and buyer attendance at Shanghai Fashion Week

  

Shanghai Fashion Week is set to host more than 12 showrooms and trade shows, including the Mode Trade Show, Ontimeshow, Not Showroom, and Tube Showroom.

The event will take place this week, and showrooms are expecting a gradual rebound in brand and buyer attendance this season. Not Showroom will feature brands such as Louis Shengtao Chen, Ian Hylton, and Yuhan Wang. Tube Showroom, which will take place in an expansive space that will later become the showroom’s first retail location, will showcase brands such as Chen Peng, Shushu/Tong, and Calvin Luo.

Meanwhile, Ontimeshow, the largest trade show in Shanghai, will include emerging talents such as Zhong Zixin and Oude Waag in an independent building featuring artistic interiors. Lastly, Dadashow Showroom will host a series of industry talks, while Autumn Showroom will feature well-known Chinese designers such as Sean Suen and Dan Shan alongside emerging talents.

The showroom owners are optimist about the market's recovery and are hoping to achieve high-quality development through sustainability initiatives, innovation, and niche categories.

 
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