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Mango launches Kids Labs concept in best-selling Barcelona shop


Mango, the Spanish clothing brand, is set to launch its Kids Labs concept at its best-selling store worldwide located on Paseo de Gracia in Barcelona.

After undergoing two months of remodeling, the 330-square-meter shop will feature an updated image and new layout, complete with a children's play area and a football table on the first floor. The goal is to enhance the in-store shopping experience for customers of the children's line.

The store's ground floor features a perforated didactic panel for its baby and newborn line of products exclusively, while the first floor showcases the entire range of children's products. The fitting rooms have also been redesigned to provide a more spacious and comfortable experience for customers.

The transformation of their points of sale aims to adapt to constant changes in the industry and to cater to an audience with different needs than adults.

Mango Kids was founded in 2013 and currently has 540 points of sale in over 80 countries, with a significant online presence in more than 75 markets. Mango Kids follows the New Med style, which uses elements that give warmth to the space and have a low environmental impact, in keeping with the brand's Mediterranean origins.

In June 2022, Mango introduced its first Kids Lab experience at its Boulevard Haussmann shop in Paris and has since expanded to other stores that opened from September onwards. The launch of its Kids Labs concept is in line with Mango's commitment to adapting to industry trends and providing added value to customers' in-store shopping experience, particularly for children.

Founded in Barcelona in 1984, Mango closed 2022 with a turnover of 2.688 billion euros, with 36% of that figure coming from the online channel.


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