Ahead of the peak season, Mark & Spencer (M&S) has launched group suit fittings service at twenty-five of its biggest stores.

As per Fashion Network, the new service includes walk-in styling sessions alongside new virtual options. It allows men to book a slot for suit styling and fitting, an option that wasn’t available pre-pandemic.

The brand also offers online consultation featuring video calls and virtual appointments with an “extensive” suit offer. These sessions take place with experienced M&S menswear staff and follow the successful rollout of video consultations for bra fittings and furniture shopping, it said.

Customers fill in a short form ahead of their appointment, allowing the fitter to prepare some options in advance “making the service seamless and convenient”.

As well as exploring different styles and trying on various options, customers are measured “so they can purchase with complete confidence that it’s the correct size”.

And while the service is centred around suits, it also gives the retailer’s online and in-store services the opportunity to introduce customers to more casual items alongside formalwear and how they can be dressed together.