As a part of strategic investment made by JD.com in the company in 2020, Hong Kong-based multinational group Li & Fung is now partnering the firm. As per Apparel Resources, the partnership will focus on providing end-to-end digital supply chain management services for JD.com’s private brand initiatives.

Together both companies will create a multi-category collection that includes homeware under the brands ‘Made by JD’ and ‘Best Home’, and also develop a pet product brand ‘Jingmeng’ to capture China’s burgeoning pet care market. The latest partnership will help leverage emerging consumer-to-manufacturer (C2M) business model that enables manufacturers to significantly lessen the time from design to consumer from the industry average of 40 weeks to as little as 2 weeks – thereby helping deliver high-quality, trend-responsive, products to the consumer.