Levi Strauss & Co. is making efforts to enhance its customer experience by investing in emerging technology. The company is exploring ways to utilize AI-generated models to supplement human models in its product line.

To this end, the company has partnered with a digital fashion studio that creates hyperrealistic models of every body type, age, size, and skin tone. The partnership aims to provide a more inclusive, personal, and sustainable shopping experience for customers. While human models will continue to be an essential part of Levi Strauss & Co.'s product line, the AI-generated models will enable the company to diversify its models further, creating a more diverse and inclusive customer experience.

The company is excited about the potential capabilities that AI-generated models could offer for the customer experience, and Levi Strauss & Co. believes that this technology could help unlock a future where customers can see products on more models that look like themselves, adding value for both customers and the business.