Global producer of wood-based specialty fibers Lenzing Group is partnering with Orange Fiber, an Italian company to produce the first ever Tencel™ branded lyocell fiber made of orange and wood pulp. As per Textile World, this new product aims to realize both companies’ shared vision to enhance sustainability in the textile and fashion industry. The new Tencel™ Limited Edition initiative combines the imagination, innovation and inspiration of eco- responsible textiles, through reinventing Tencel™ branded fibers using unconventional sustainable raw materials.

The Tencel™ Limited Edition presents a novel cellulosic fiber to further inspire sustainability across the industry value chain and push the boundaries of innovation. The fibers are currently being transformed into a new collection of fabrics which Orange Fiber will present to the market in October 2021.

Collections produced from Tencel™ Limited Edition will have dedicated marketing materials, such as special edition co-branded swing tags, which will provide relevant information about the process of production and materials involved. The goal is to encourage co-development of innovative solutions to give waste a new life and promote greater transparency in the textile and fashion industry to fully achieve sustainable industry practices.