"Jacket Required, the UK’s fashion contemporary menswear and streetwear trade show, taking place at the Old Truman Brewery on the January 22nd to 23rd January 2020, has announced its partnership with Klarna UK to support its commitment to menswear retail and the fashion industry. The show has also revealed a line-up of new brands to the show offering visitors the opportunity to view their collections for the first time in the UK."

Jacket Required, the UK’s fashion contemporary menswear and streetwear trade show, taking place at the Old Truman Brewery on the January 22nd to 23rd January 2020, has announced its partnership with Klarna UK to support its commitment to menswear retail and the fashion industry. The show has also revealed a line-up of new brands to the show offering visitors the opportunity to view their collections for the first time in the UK.

On-site, the show sponsor will create a branded installation at the entrance of the show, as well as providing the Klarna Lounge, a break-out space for visitors to meet and network.

Luke Griffiths, Vice President and General Manager at Klarna UK states in a statement; “Since our launch in the UK in 2014, we have been working with some of the biggest names on the UK High Street. Our support of Jacket Required this year is a demonstration of our commitment to menswear retail and the Fashion Industry. We are very excited to be supporting the event and sharing our experience of removing friction from the buying experience for millions of shoppers.”

New brands to participate in the show includes Aigle, Bjanko Milano, Ucon Acrobatics, Dashel, Daisy King Club, Komodo, Revolution, Conscious Step, United Change Makers, Surf Perimeters , Oscarlino, Alexridolfi, Snowman New York, Saint James, Valentino De Santis, Serts London, Munich Footwear, Invicta, Parkland Bags, Mossimo Clothing, Randolph, Twenty Montreal, Sorren, Bjorn Borg, HEDON, and ON.

Selected brands include Didriksons, Fjallraven, MAKIAPOP 84, Kangol, Bailey of Hollywood, Cheaney Shoes, Loake Shoemakers, Blundstone, Yogi , OSPREY, Superga and Sebago. Adam Gough, Event Director at Jacket Required says; “Visitors are going to see some dr have re-evalu ated what visitors want and created a show we hope will be well received by the industry. With an emphasis on sustainability, new and premium brands ry focused. We are delighted to introduce Klarna as our headline sponsor to raise awareness of their services in retail. They have made a big impact since their launch and both retailers and shopper’s benefit from their simple payment solutions.”

Taking place in East London’s Old Truman Brewery on the January 22nd to 23rd, Jacket Required is a premium show offering buyers an inspiring, carefully edited international line-up of contemporary menswear, streetwear, breakthrough talent, footwear, accessories and lifestyle products.

Jacket Required is the UK’s only trade event presenting a curated showcase of the most progressive and contemporary men’s collections. Innovative, creative and with more than a nod to London’s inimitable sartorial swagger, Jacket Required strives to inspire buyers to explore the business potential of their stores and provides a platform for both established and new talent making waves in the fashion industry Jacket Required is a Hyve Group plc event.