Apparel retail sales in Japan has gone down by 40 per cent in the first half of 2020 compared to the same period in 2019,says recent data by Japan Department Stores Association (JDSA). The decline has been noted both in the first quarter from January-March of 2020 as well as in the COVID-19 hit quarter April-June. A monthly surge can be seen from mid-May onwards, as the state of emergency was lifted in stages in the entire country from May 14, 2020 before being ending fully on May 25, 2020.

As a result, growth in June ’20 over May ’20 was overwhelming, which signals a significant number of shoppers have come out to purchase apparels post-pandemic. The yearly decline shows lingering fears of infections in the country amongst majority of fashion shoppers. Monthly surge of 217 per cent was massive in June ’20 over May ’20 which is a clear indication that rebounding of apparel market post-outbreak has started. In COVID-19 affected quarter from April-June ’20, Japanese apparel sales revenues declined 66.81 per cent to $1.27 billion. Sales in January-March ’20 quarter declined 22.30 per cent to $3.28 billion from the same period of 2019.

Revenues earned from women’s wear in Q2 ’20 was valued at $ 817.24 million, a decline of 66.42 per cent from Q2 ’19 and 60.14 per cent from the preceding quarter of 2020 when it accommodated $2.05 billion. Menswear clocked in $290.40 revenues in COVID-19 hit quarter April-June ’20, while January-March ’20 could collect $709.25 million from its sales.

June ’20, sales in kidswear fell 7.40 per cent over June ’19. However, a monthly surge of 49.66 per cent was recorded in kidswear sales in June ’20 over May ’20.