One of the world’s largest and most reputed textile industry shows, the three-day Munich Fabric Start that concluded on January 26 showcased multi-layered and complex new materials and presented the colour palette for Spring/Summer ’24. The show also discussed efficiency and transparency through digital transformation and steps towards full sustainability. The sub-show on denim, street wear and sportswear, the two-day Bluzone that concluded a day before also drew visitors from across the world. Over 14,000 visitors from 58 countries, especially from the DACH region, Benelux, Scandinavia, the UK and Turkey attended the multi-event exhibition.
The next edition of Munich Fabric Start and Bluzone exhibition will take place in July 2023 to present Autumn/Winter 2023-24 materials and trends. It will also continue the search for ultimate goal of sustainability through digitalized processes. Organized by the Munich Fabric Start Exhibitions GmbH, the show is of particular importance as it precedes the Paris and Milan international trade shows calendar and is useful for its research, sourcing contacts and information exchange within global traders and manufacturers.
Impressive list of industry attendance
The exhibition was attended by product managers of leading brands including About You, Adidas, Akris, Alberto, Allude, Best Secret, Bestseller, Betty Barclay, Bogner, Boss, Brax, C&A, among others. As Sebastian Klinder, Managing Director Munich Fabric Start commented, “Munich Fabric Start and Bluzone were well attended and we had two, respectively three days of intense conversations, game-changing business decisions, inspiration and innovation. Our conference program with over 90 top-class speakers was more extensive than ever before. The interest in new developments, especially in the areas of digitization and sustainability was extremely high and is now going much more into depth.” However, the just concluded exhibition saw 20 per cent less attendance than the show in January 2020 which is attributed to the still-cautious executive travel, particularly from Asia and economic tightness in many countries.
Speaking about the Bluzone, Francesca Polato, Berto Industria Tessile said, “The increasing number of fairs dedicated to the denim sector is clear testimony to the particular attention that the fashion business, and not only, is paying towards this sector. As for German business, Bluezone is definitely the most important exhibition. This show allows us to have the first real and tangible feedback on our work.”
Finding new aesthetics that are within the parameter of sustainability was discussed at great length as the industry feels strongly about not compromising on the aesthetics of fabrics which if not delivered would result in consumers not embracing sustainable fabrics in larger numbers. This was accepted as a challenge for the sector’s R&D units. As a spokesperson of Bluzone pointed out, denim experts Calik Denim, Iskur Denim, Kilim Denim and Tejidos Royo are working towards the goal of high-tech finishing solutions that are low on environmental impact. This is because of using sustainable dyeing methods, 0 per cent water and chemicals usage and the use of renewable energy sources.
Using technology to increase efficiency was another popular topic as the current and predicted market situation will continue to stress on decreasing production cost to reflect the mood of the retail sector and withstand recession and price inflation across goods and services. The EU Green Deal was also an important part of the three-day dialogues as the EU Strategy for Sustainable and Circular Textiles has started its implementation and manufacturers, exporters and importers are expected to comply.