Emilio Pucci is a luxury Italian fashion brand specializing in women’s ready-to-wear and accessories. With a singular heritage steeped in Italian values and aristocracy, its unique positioning is founded on unprecedented freedom of movement, an unmistakable color palette and a wealth of inimitable prints inspired by the brand’s archives. Emilio Pucci designs are instantly recognizable and embody a playful femininity. The designs, which strike a balance between Italian exuberance and simple shapes, celebrate color and a way of life that breaks with convention.
The brand has opened a store in Hong Kong. The new store showcases luxury fashion collections that range from ready-to-wear apparels and leather goods to exquisite signature silk accessories. There is also an impressive display of handbags, shoes and beachwear. The golden-colored pillars and racks convey an idea of the Renaissance. The green plants adorning the store give a Mediterranean garden feel. Another highlight of the store is the Cappellini-made unique Riva droite armchair. Besides, the store is also embellished by beautiful Capri blue carpet and travertine marble.
The HK reinforces Emilio Pucci’s efforts to expand its presence in Asia, where it already operates in Kuala Lumpur, Bangkok and Seoul, among other locations in south east Asia.
