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It’s denim supremacy at the Intertextile Shanghai Apparel Fabrics

"As the global textile industry’s most comprehensive sourcing summit for spring/summer season, Intertextile Shanghai Apparel Fabrics is the ideal place to find latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere."

 

 

denim supremacy at the Intertextile Shanghai Apparel Fabrics

 

As the global textile industry’s most comprehensive sourcing summit for spring/summer season, Intertextile Shanghai Apparel Fabrics is the ideal place to find latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Its denim supremacy at the Intertextile Shanghai Apparel Fabrics

 

Volcanic ash is not uncommon in beauty products, it is known as Mother Nature’s skin purifier after all, and  used as an exfoliator, but it is far less common in the textile industry. Orta Anadolu is set to change that with its Bioware denim, which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to an eco-friendly product that is better for the user’s skin.

Innovative presentations

Orta will also be presenting Biocharge at Intertextile, which, as the company claims, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta states that Biocharge is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their Bounce stretch range, with high elasticity and a ‘street’ style, while Chronicle, another in its S/S 19 range, is a blend of heritage and future styles. Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.

Kipas Denim’s multi-faceted programme includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with Repreve fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15 per cent and 5 per cent of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100 per cent of applied dyestuff remains on the yarn in the rinsing bath. As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Invista panel discussion

The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the Invista-sponsored panel discussion, which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear. The panel will be moderated by Jane Singer, director & head – market development, Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair Chic and knitting fair PH Value. Intertextile Shanghai Apparel Fabrics – Spring Edition 2018 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

 
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