Denim manufacturers Isko and Soorty have partnered to transform and introduce new ways of working and doing business for brands and their contemporaries.

As per a Women’s Wear Daily report, both the companies have signed a licensing agreement for a partnership that involves blending Isko’s expertise in denim technologies and Soorty’s extensive vertical production network to create new business opportunities for both brands.

Isko and Soorty said that through the partnership, they’ve jointly developed a new business model that has the potential to “change working practices for the better and unlock value for the entire market” by scaling their respective “responsible innovations.”

Both companies are actively involved in sustainability, inclusivity, technology and education in the denim industry, and are “driven by a shared approach that prioritizes synergy, cross-fertilization, and a quest for constant improvement.”

Its first collaborative effort is the launch of the Isko Future Face by Soorty collection, a patented woven fabric with the look of a knit that combines a soft, silky finish with comfort, enhanced shape retention, and a flattering drape while maintaining all the properties of true denim.