Bestseller’s investment arm Invest FWD has joined the list of Finish textile Group Infinited Fiber Company’s list of investors to raise capital worth €30 million. The brand has signed a multiyear sales agreement with the company for the sale of Infinna fibre. Since last year, Bestseller’s sustainability innovation platform Fashion FWD Lab has been collaborating with Infinited Fiber Company and its patented Infinna fibre, looking at the potential to put the fibre into production – as well as the investment potential.

The brand has also signed a multiyear sales agreement with Infinited Fiber Company to secure access to the Finnish innovator’s fibre. Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna – a unique, premium-quality regenerated textile fibre with natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics and, at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Besides Invest FWD, other investors in this round of financing include sportswear company Adidas, investment company Security Trading Oy, as well as existing investors H&M Group and investment company Nidoco AB.