One of the largest fashion trade shows in Latin America, Intermoda 2021 is being held from July 20-23, 2021 at Guadalajara in Mexico. As per Business of Fashion, the trade fair is being held at Expo Guadalajara and is attended by 500 companies and 700 brands from countries like Mexico, Colombia and the US, and over 10,000 buyers. The fair features pavilions dedicated to womenswear, menswear, childrenswear, streetwear, suppliers, footwear and accessories. Intermoda has been running for 37 years with two editions per year, in January and July.

According to Mario Flores, President, this edition of Intermoda seeks to reactivate the sector with a pavilion to promote the economic revitalisation of the fashion industry in states like Jalisco, Hidalgo and Guanajuato and also Mexico City. Called ‘Canaive-Made in Mexico’, the pavilion is being held in partnership with the National Chamber of the Clothing Industry (CANAIVE).

Like the previous two editions, the event is not holding runway shows due to health and safety measures; strict security protocols are being implemented to mitigate the pandemic. Attendees will, however, be able to visit prescribed areas where designers and brands such as Paulina Luna, Daniel Andrade, Vero Diaz, Yeshua Herrera are expected to showcase their latest collections.

There will also be a session of 13 conferences dedicated to the fashion business, business innovation, design, trends and foreign trade in a hybrid format that will feature both in-person and remote speakers from Spain, Italy, the United States and Mexico.