Asia Pacific Rayon (APR) opened a new plant in Pangkalan Kerinci, Riau, early this year. The plant will produce 240,000 tonne of viscose-rayon—soft fiber made from dissolved cellulose—every year.
APR recently showcased the results of its collaboration with eight Indonesian fashion designers who turned out high-fashion outfits using viscose-rayon as part of the 2019 Indo Intertex fashion and textile exhibition held at JIEXPO Kemayoran in East Jakarta.
The company hopes to showcase its fine viscose-rayon on the catwalks of Paris, Milan and New York as a part of the couture collections of many creative young designers from Indonesia trying to make it on the world stage. APR plans to exports 96,000 tonne of viscose-rayon this year, mostly to Turkey, Pakistan, Sri Lanka and Bangladesh.
