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India needs to brace up its sourcing act

"Sourcing is key in every industry vertical. More so, it holds utmost importance especially in apparels sector, where fashion cycle changes fast. Right sourcing decision helps gain greater efficiencies by bringing flexibility in entire supply chain. Countries such as China, Vietnam, and Bangladesh have been pioneering sourcing and India has a lot learn despite having gained support from the government. As Yamini Jain, Senior Consultant, Threadsol points out for a brand, sourcing is the right manufacturer who can deliver quality garments at the right price, time and quality who can deliver quality garments at the right price, time and quality."

India needs to brace up

Sourcing is key in every industry vertical. More so, it holds utmost importance especially in apparels sector, where fashion cycle changes fast. Right sourcing decision helps gain greater efficiencies by bringing flexibility in entire supply chain. Countries such as China, Vietnam, and Bangladesh have been pioneering sourcing and India has a lot learn despite having gained support from the government. As Yamini Jain, Senior Consultant, Threadsol points out for a brand, sourcing is the right manufacturer who can deliver quality garments at the right price, time and quality who can deliver quality garments at the right price, time and quality. And for manufacture, it is the vendor from whom the raw material or job is being procured.

India needs to brace up its sourcing act

Discussing the challenges, Jain says both brands and manufactures are facing serious challenges while sourcing due to the versatile and dynamic nature of the industry. Cost and speed are particularly important and at the same time quality, compliance and capacity cannot be compromised while sourcing. The biggest challenge lies in balancing all these factors.

Sustainability – the biggest concern

Growing awareness about sustainability has been posing a greater threat to the industry. As Louis Amelie Leuchenberger, Marketing Head, FourSource says to hit lower lead times and still remain price competitive is a tough call. It is difficult for manufactures to remain sustainable and having long lasting relationship. The need of the hour is further innovation from brands. Ashok Chhajer, Director, Krishna Lamicoat argues balancing the lead time, the right quality, right deliveries is challenging for any brand. Earlier, people used to work with few suppliers and those suppliers were paid well and they were happy to work with them. With stiff competition, newer challenges have been springing up every day. Hence, brands have to be actively involved in innovation, that is the only key right now. Chhajer feels it should be a two-way street and efforts should be made from the retailers’ end as well. Manufactures have to be more lean and competitive.

Getting its act stronger

While China and Vietnam have clearly taken the lead, India hasn’t been able to register growth. While countries are looking for other sourcing avenues, India should quickly present its act strongly. Chhajer says textile policies in India are not supportive. There is no dearth of qualified people to make garments at low cost, we have not been able to develop textile in our country. Even small countries like Sri Lanka they contribute lot of good garments.

Today China has become expensive, hence, buyers are looking for newer markets. Though fewer sourcing executives plan to decrease their China sourcing share, most are still working on shifting away from China. Hence, there is an opportunity for India to cash in on. The current government has taken a lot of initiatives to employ people. Moreover, many states such as Odisha and Jharkhand have come up with apparel parks and local government is taking a lot of efforts in promoting the garment industry. It’s time for the entire industry to get together and become the sourcing hub of the world.

 
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