The two-day virtual expo organized by India ITME Society in association with Supporting Indian Trade and Investment for Africa (SITA) initiative of the International Trade Centre (ITC), aimed to help Indian and East African textile businesses network and capitalize on marketing opportunities. As per S Hari Shankar, Chairman, India ITME Society, the platform enabled buyers and sellers to interact, showcase products, connect and network with relevant partners. Focusing on machinery, fibre, yarn, fabric, trimmings and accessories, the platform extends opportunities to both, buyers and sellers, says a report by the Hindu.

The expo held over 700 business to business (B2B) meeting that were attended by around 250 businesses from Ethiopia, India, Kenya, Rwanda, Tanzania and Uganda. Govind Venuprasad, Co-Ordinator, SITA, said, through this expo, the online expo aimed to fulfill the gap created by lack of physical shows. Sheena Frida, Kenyan Fashion Council emphasized that the event has been accurately timed as the sector has been particularly badly hit by the COVID-19 pandemic.