International Apparel Federation (IAF) launched a new initiative to help the worldwide fashion and lifestyle community to improve its CO₂ emissions through fashion logistics. The initiative will support the creation of the worldwide industry standard for measuring carbon dioxide emissions through fashion logistics. Additionally, it will support the fashion industry to reduce the carbon footprint of its logistics operations by innovating and by cooperating.

Currently, IAF is mobilizing all industry association members in various countries signing up for the initiative. The federation is working closely with both fashion-logistics and data analyses experts under direction of longtime partner Greenway Logistics. The initiative will offer practical, hands-on support to the SME and fashion community through a suite of services to measure and reduce their CO₂ levels in logistics through individual actions and particularly through collective industry projects.