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Hyve Group UK and Products of Change drive fashion towards sustainability


Sustainability Whitepaper


The Hyve Group’s bi-annual Spring-Autumn Fair, usually held at the National Exhibition Centre in Birmingham, UK, is the country’s leading offline and online marketplace for wholesale fashion, home and gift items. As a part of its commitment to the United Nation’s 17 Sustainable Development Goals programme, the Hyve Group’s fair management division partnered Products of Change, a global educational hub driving sustainable change across consumer product markets and beyond, to create a set of exemplary whitepapers as a part of the ‘Power of One’ campaign that was launched by Pure London in May 2018. The five set of whitepapers aim to help wholesalers, retailers, brands and businesses in the fashion, home and gift items categories make informed decisions to reorganize their operations to begin a journey founded sustainable, ethical and regenerative operations and productions.

Pathway to Sustainability

Called ‘Pathway to Sustainability’ the first of the five-set whitepapers is aimed at continuing to showcase the ‘Power of One’ activities by providing businesses with tools to build action, and together reduce the collective impact over the next seven years across the fashion, home and gift industries to meet 2030 targets.

The whitepaper, focuses on understanding the thinking required to bring about change in organizations and the tools they can adopt after the mindset change and set sustainability goals that are relevant, practical and doable. It serves as an easy to follow guideline that can be used by organizations that are committed or required to deliver on the United Nation’s 17 Sustainable Goals.

The other four whitepapers are deep dives on achieving sustainability. The others papers are: Navigating the Green Claims Code’, ‘Avoiding Greenwashing’ and’ Towards a Circular Economy’. Nikki Griffiths, Group Communications and ESG Director, Hyve Group PLCsays: “Thanks to our partnership with Products of Change, we can deliver real education to our audience of retailers and suppliers, with which they can begin to build actionable steps as part of a wider strategy to transition towards sustainability and business practices that benefit people and the planet. We are really excited to deliver this first series of whitepapers through the lens of the expertise at Products of Change and look forward to seeing the positive change we can all drive across business across the world together.”

The Power of One campaign

Pure London is the UK’s leading fashion trade show that takes place twice a year in Olympia, London. Pure London partnered with Caryn Franklin MBE, British fashion commentator, activist and professor of diversity to accelerate the United Nations’ Sustainable Development Goals with the launch of a new campaign, the ‘Power of One’. Pure London has been acknowledged as the voice of the fashion industry in the UK that wants to achieve a more sustainable, ethical and regenerative future and bring the circular fashion economy to a working level. The campaign is set to champion individual actions and encourage small changes in the way people produce, consume and reuse clothing to collectively made a substantial difference to the environment and the people living in it.


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