Hyve Group has added Retail Trust as its Charity Partner for spring and Autumn Fair for two years and Wellbeing Partner across all its retail shows in the UK comprising Spring Fair, Autumn Fair, Pure, Glee and Scoop, to provide dedicated support, awareness and fundraising for the retail sector.

The partnership will incorporate offsite volunteer days, team challenges, and onsite activity kicking off at Autumn Fair from September 05-08, 2021 at NEC Birmingham. The partnership also includes the launch of the Female Founders scheme that will offer free stands to 10 inspirational female founders.

During the 2-year Charity partnership, Hyve Group will take part in fundraising activities to raise awareness and funds for the Retail Trust. A dedicated Wellbeing section will launch on each of the event websites for Spring and Autumn Fair, Glee, Pure and Scoop. This will feature informative and supportive articles alongside videos that support the wellbeing of retailers and wholesalers alike.

Alongside this, the Retail Trust will also be supporting the Spring Fair Female Founders initiative. Launching at Autumn Fair 2021, Female Founders initiative is an exciting program created to champion and celebrate inspiring female entrepreneurs.

The initiative will support the growth of female founded retail businesses by offering six businesses a free stand at Spring Fair 2021, followed by 12 months of business mentoring with leading female entrepreneurs. The scheme will be announced and launched at Autumn Fair in September.