Hugo Boss has roped in Oliver Timm its new chief sales officer as chief executive Mark Langer will step aside to a consultative role later this month. Due to take up his role in January next year, Timm will be responsible for the German fashion brand’s own retail operations as well as its wholesale and ecommerce businesses. He has been working with PVH Corp for over 20 years, working his way up to chief commercial officer with responsibility for driving commercial strategies for Tommy Hilfiger and Calvin Klein across the EMEA region.
Meanwhile, Hugo Boss is also expanding its online store to an additional 22 countries, after stepping up investments as part of the retailer’s strategy to become ‘digital first.’ Soon, Canada, Mexico and India will soon join Hugo Boss’ online store portfolio list, making a total of 25 countries rolled out in 2020 and an overall online presence encompassing 40 countries.
