Himatsingka Seide, under the brand Royal Velvet ,will make fashion bedding, sheets, core bedding, utility bedding, bath and bath accessories for the US market.

Royal Velvet is a heritage luxury brand belonging to the US-based Iconix Brand. Royal Velvet is one of the 30 brands in Iconix Brand’s portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers in both the United States and worldwide.

Himatsingka Seide is a home textile manufacturer. The collaboration is consistent with Himatsingka’s strategy to expand its global brand portfolio in the home textile space. Founded in 1985, the Himatsingka group has operations across Asia, Europe and North America and is one among the leading manufacturers of bedding and bath products, drapery and upholstery fabrics and fine count cotton yarn.

Himatsingka’s retail and distribution network caters to over 7000 points of sale at the global level. Armed with a strong portfolio of brands (both licensed and owned), the group is focused on strengthening its intellectual property portfolio across key global markets. The portfolio consists of the most respected fashion labels as well as technology-driven brands that have led the industry. The group has been the leader in the branded cotton, track and trace space.

The Royal Velvet collections from Himatsingka are expected to launch for spring 2020 at various department and specialty stores.