Gucci and Kering have launched the first hub for circular luxury in Italy.

Gucci is part of the global luxury group Kering. The hub will foster breakthrough innovation to accelerate the circular transformation of luxury fashion. Starting from raw materials and design, through to production optimisation and logistics, the circular hub will be an open innovation platform for the design and manufacturing of circular products and the scouting of new solutions.

The hub will support the creation of circular luxury products of the future - products that maximise the use of recycled materials, durability, repairability, and recyclability. The hub will see the involvement of Kering’s facilities, starting with Gucci’s production sites, its Italian-based raw material suppliers, and finished products manufacturers (comprising more than 700 direct suppliers and 3,500 sub-suppliers).

The hub’s activities will then be extended to Kering’s other brands and eventually become open to the entire sector.By sharing the same objectives and pooling resources, knowhow and synergies, the hub will enable the entire luxury supply chain and especially the small and medium-sized enterprises - the heart of Italy’s industry - to play an active role, with the innovative spirit that makes Italian knowhow unique in the world.