Casa Everz Gmbh, the owner of Germany-based healthy footwear brand Von Wellx, will shift its entire shoe production of over three million pairs annually from China to India with an initial investment of Rs 110 crore. The brand will set up a new manufacturing unit with a production capacity of over three million pairs in Uttar Pradesh through a collaboration with Latric Industries as part of an understanding with the state government.
Casa Everz Gmbh had two manufacturing units in China with an annual capacity of over 3 million pairs. Latric Industries already has a capacity of five lakh pairs for Casa Everz Gmbh specifically under which it produces Von Wellx Germany – five another 5 lakh pairs, he added.
Now, the brand will set up a new unit with a production capacity of over 3 million pairs. The investment in Phase 1 of the project will be about Rs 110 crore over two years.
The company chose India over other locations since it believes that India is going to be the next manufacturing powerhouse of the world if it is well supported by business conducive government policies.