The fur-free movement gained significant momentum in 2018. Major retailers such as Coach, Burberry and Versace announced fur-free policies and the cities of Los Angeles and San Francisco banned the sale of fur clothing. Internationally, Norway, Luxembourg and Belgium prohibited fur farming.
Fur Free Alliance estimates more than 100 million animals are killed on fur farms each year. Fur farming currently comprises 85 per cent of the fur trade. In addition to farming, animals can be trapped in the wild for their pelts. Farmed animals, largely minks, foxes, raccoon dogs, rabbits and chinchillas, may suffer from immense stress and health ailments before being culled through practices such as gassing and electrocution. The industry argues that the animals receive excellent care and that fur farms abide by industry regulations to ensure animal welfare.