Fossil Group and Puma has signed a global license partnership agreement for the design, development and distribution of Puma watches and smart watches through 2028. Kosta Kartsotis, CEO, Fossil Group says Puma is one of the world’s leading sports brands. The brand is excited to partner with them and bring a world class design and distribution capabilities to the Puma watch collection.

Puma and Fossil Group will collaborate on the design and manufacturing of PUMA-branded watches and smartwatches, with products planned to hit the market in 2019. The new products will be available through select department stores, specialty retailers and e-commerce channels in Fossil Group’s extensive global network.

According to Bjorn Gulden, CEO of Puma the company focuses on innovation that helps to make products that fit the needs of the consumers and the world’s fastest athletes.