From biodegradable glitter to fabrics made from seaweed or orange fibers – these are the next generation innovators that will be supported by the Fashion for Good-Plug and Play Accelerator. Around 15 selected start-ups will follow a robust curriculum over the next 12 weeks, including mentorship from the Accelerator’s partners: adidas, C&A, Galeries Lafayette, Kering, Target and Zalando, with the aim to transform the fashion industry for good.

The Fashion for Good-Plug and Play Accelerator initiative works to find and accelerate innovative technologies and business models that have the greatest potential to reshape the industry. The Fashion for Good hub is in Amsterdam.

The 15 start-ups have been carefully selected out of hundreds of applicants and come from all over the world covering four continents and ten nationalities. They represent varied supply chain areas from alternative raw materials to new business models. For the next 12 weeks, the Accelerator’s partners and mentors will drive market validation of the innovators’ technologies, to prime them for implementation at scale. In addition, the start-ups are screened for potential funding to support development of their businesses.

Graduation of the start-ups will take place on June 14 at the Fashion for Good hub in Amsterdam, where they will showcase their innovations to an audience of industry leaders and investors.