According to the latest report by Cross-Border Commerce Europe noted a decrease in the number of multi-channel retailers, with brands such as Lego, Nespresso, Adidas, and Philips increasing their direct-to-consumer channels.
Furthermore, major parent companies, including Richemont, LVMH, and Kering, are investing in direct-to-consumer strategies to reduce their reliance on large online marketplaces.
Ikea and Lidl are the top cross-border retailers, brands, and groups in Europe in 2022. The ranking, which covers the European cross-border e-commerce market, revealed that fashion and beauty products continue to be among the most popular items purchased online, with Zalando and H&M among the top three cross-border fashion e-commerce sites.
The home, garden, and DIY sector saw a 4% increase in the past year, while fashion, jewellery, and baby items remained the leading category, accounting for 39% of the websites in the top 500.
