The recent development of luxurious, realistic-looking fur-free furs has helped some brands shed the animal hide from collections. As per Humane Society International YouGov poll, 93 per cent British population does not wear fur. Designer labels like Gucci, Chanel, Versace, Armani, Coach, Prada, etc have all gone fur free. Even Fendi, which started life as a fur house in 1925, has scaled back its use of animal hides, emphasizing the less controversial parts of its offering – from lace dresses to handbags.

As per Jing Daily, China represents 80 per cent of the global fur trade Euromonitor predicts China’s fur production to increase from £6.6billion last year to £6.9billion in 2021. Russia and the US are big fur markets, too, as is South Korea. In the West, however, Euromonitor expects the US to photograph fewer high profile figures in fur coat.

Outliers include Jennifer Lopez, who wore a huge fur coat in much of the 2019 movie Hustlers, though she was protested against at the movie’s premiere. Hip hop stars, including Cardi B and Diddy, have also been photographed in fur.