The textile industry has a background of polluting water and causing deforestation when producing and using fabrics and leather. But over the last years, many companies have been changing their attitude to become more environment-friendly. Recently, Greenpeace launched Detox Catwalk. Textile companies were asked to adopt and implement solutions to avoid using and releasing dangerous chemicals from their global supply chain and products by January 1, 2020.

Chiara Campione, Fashion Duel Project Leader at Greenpeace Italy explained that H&M, Nike, Adidas, Valentino, Levi's and Burberry are among the 36 major fashion and retailer brands that have already joined the campaign. One of the historical districts of the textile made in Italy, renowned worldwide, is the region of Biella, North-West Italy. The secret to the success of this industrial area has been the chemical properties of its waters and the presence of big falls ensuring enough energy for production cycles.

At the Reda firm, founded in 1865, the finest merino wools are converted by the expert hands of local craftsmen into fabrics, some of which are worn by Hollywood stars. But this excellence is achieved while caring for the environment, for example by using water filtration systems and integrating renewable sources in the industrial process.