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Saturday, 03 July 2021 14:19

Datacolor collaborates with Archroma on ‘Color Atlas’ library system

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Archroma, a global leader in specialty chemicals towards sustainable solutions, has announced that the soon-to-be 5’760 color references of its Color Atlas library are made available within its Datacolor Tools’ platform, an easy-to-use color quality control application for industries where color accuracy is a critical component of overall product quality.

Datacolor® provides color management solutions that empower customers to make objective, cost-effective and smart color decisions, in applications such as textile & apparel, paint & coatings, plastics, photography, design and many others. The perfect integration of its instruments and software help formulate, measure, control and communicate color, and its state-of-the-art algorithms reproduce color on materials and displays.

The Color Atlas was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.

The Color Atlas continues to evolve in line with Archroma’s commitment to sustainability through innovation. The company describes it as “The Archroma Way to a sustainable world: safe, efficient, enhanced, it’s our nature”. All color references available in the Color Atlas have been formulated with products that comply with leading international eco-standards, and can be selected based on the desired sustainability profile.

Today, the Color Atlas contains 4’320 colors applicable on cotton poplin, almost the double compared to similar tools available to textile and fashion specialists. Technical support is available to designer, manufacturers, as well as brands and retailers, through Archroma’s global offices - for every single color from its selection to its implementation in production. Engineered color standards empowered by NFC technology are also available for all colors and reproducible in production.

Archroma also just launched a similar tool with 1,440 colors on polyester. Both libraries will be available in the ‘Datacolor Tools’ platform for color searching.