Daniel Grieder, Former CEO, Tommy Hilfiger has been appointed as the new CEO of Hugo Boss and also a member of its supervisory board for five years.
As per Fashion Network, Grieder worked for Tommy Hilfiger for more than 20 years and was largely responsible for the successful establishment of the brand in the European market. He became its CEO in 2008 and after the integration of the business into the Phillips-Van Heusen (PVH) Corporation, he became CEO and President of Tommy Hilfiger Global and PVH Europe in 2014.
His appointment comes at a time when Hugo Boss is bouncing back from the pandemic that affected demand for one of its core product areas, formalwear. In recent periods it has worked to introduce more casual clothing into its line-up.
