Crystal International Group has launched ‘Denim Reimagined’ a fully traceable denim collection in collaboration with R Collective, an upcycled fashion brand supported by Levi’s. The upcycled collection aims to reduce the waste and climatic impact of the denim. Jesse Lee designed limited-edition collection that consists of nine upcycled denim piece made by reusing Levi’s old inventory, irregular or leftover samples sewn and unstitched.
The Crystal International’s eco model denim factory in China, Zhongshan Yida Apparel, has restitched and resewed the items into new denim. The digital identity technology by everything in water-soluble and scannable labels, provided by Avery Dennison, makes the collection fully traceable. Customer can get the complete information of the product from farm to retail shelves by scanning the labels of these garments.
Denim manufacturing has a huge impact on the environment starting from the crop cultivation to disposal that generates 33.4 kg CO2-e. The project avoids the need to create a new raw material, thus reducing the harmful environmental impact.