To offset the effects of COVID-19 and shape the future of denim in the country, Turkish denim mills are turning to new innovative digital solutions, says Tricia Carey, Director-Global Business Development, Lenzing. Foremost amongst these is Orta Anadolu which recently launched a new sales kit featuring concept boxes with a fabric swatch and information card that includes a QR code. Users can scan the code on their mobile device and be taken directly to the fabric’s wash gallery to see exactly which washes are available for the specific material, as well as the Lifecycle Assessment (LCA) of the garment.

Similarly, Calik Denim has doubled down on its mobile app to include both a video and content component. Users can turn to this app for videos on each of the mill’s concepts as well as the latest news surrounding the denim industry. The company, which currently operates at 60 per cent capacity, has seen an uptick in online business. Likewise, Bossa, which operates at 70 per cent capacity, is collaborating with partners to help its business recover from the pause and spread positivity. The mill now receives new payments and orders regularly.