The Coterie tradeshow held its first digital edition from September 1-November 1. Organized by Texbrasil, the event was supported by Fashion Label Brazil and Precious Brazil an internationalization programs carried out through partnerships between Apex Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Stylists), and IBGM (Brazilian Gems and Precious Metals Institute), respectively.
The Brazilian delegation at Coterie included brands like Ampersand, Andreza Chagas, Adriana Degreas, Dalai, B Luca, Maria Pavan, Daniella Martins, Leafy, etc. The event took place through the NuOrder platform and yielded $200,000 in business for the delegation. The brands expect to close an additional $530,000 over the next 12 months. They had a pavilion which enabled them to showcase their portfolio on the NuOrder marketplace, 24 hours a day.
