Mother of Pearl, Nikolaj Storm Copenhagen and Teatum Jones are the three finalists for this season’s Sustainability Award at the Copenhagen Fashion Week. As announced by online retailer Zalando, the three finalists will present their collections during the fashion week to be held from August 10-13, 2021. The seasonal award aims to encourage brands to explore environmentally friendly alternatives and acknowledges sustainable efforts to improve the industry. It forms a part of Zalando’s sustainability strategy, do.MORE, which works to be part of the solution and aims to address the fashion industry’s waste problem.

The three finalists will receive funds to cover the production costs and will debut their designs in the Zalando Greenhouse - the official hub of Copenhagen Fashion Week that showcases the latest in sustainable fashion. The winner will receive a prize of €20,000 and a partnership with the online retailer in developing an exclusive capsule collection, which represents sustainable advancements and innovation.