Columbia Sportswear takes the lead in size inclusivity in the fashion industry with its extended sizing collection, offered at price parity for the first time.

Columbia has been selling extended sizing for men and women for over 20 years, but their newest collection for spring 2023 will be the first offered at price parity. All sizes from XS-3XL will be sold for the same price and in the same section.

Columbia has seen significant demand for extended sizing. The outdoor community has become more vocal about their demand for inclusive sizing, and Columbia has responded by working with dozens of plus-size athletes and organizations to advise their product design and merchandising teams.

Columbia’s efforts have paid off, with the company seeing record revenue in the last three months, growing 11 per cent from the previous quarter to reach $3.5 billion.