Coloreel has raised $8.14 million in a private placement to existing and new shareholders to support the company’s market expansion and growth and to initiate expansion into new application areas such as sewing.

As per Sourcing Journal, Coloreel’s new technology for digital dyeing of textile thread on-demand gives embroidery manufacturers and fashion designers a number of significant competitive advantages. The technology maximizes the users’ creative potential, while minimizing the environmental impact–higher embroidery quality, no thread waste, no wastewater, creative color changes and freedom in the use of colors, the company noted.

Coloreel has chosen to initially enter into close collaborations with some of the top brands and leading embroidery manufacturers. The embroidery market includes about 8 million installed embroidery heads worldwide. Each of these embroidery heads can be equipped with Coloreel’s technology, the company said.

Despite the ongoing pandemic, Coloreel, with the help of existing distributors, said it has delivered its ground-breaking technology to 11 countries in Europe, the United States and Asia. It has also started business with the world’s largest distributor of embroidery machines, U.S,-based Hirsch Solutions, which has already installed the technology with several end-customers in the U.S.