China is rapidly emerging as a global powerhouse in the fashion and technology industries, according to Daniel Grieder, the CEO of Hugo Boss.

In an interview with Xinhua, Grieder expressed admiration for China's ability to set trends that eventually make their way to Europe. He highlighted the Chinese consumers' insatiable appetite for novelty and their demand for not only high-quality products but also exceptional consumption experiences.

Grieder commended the tech-savvy nature of the Chinese population, noting their eagerness to embrace newness both in physical stores and online platforms. Hugo Boss has found success in China, prompting the company to announce plans for expansion. With a current presence of over 200 points of sale across 65 cities, the renowned fashion brand aims to capitalize on China's growing consumption power by opening more stores and introducing new sub-brands.

The first quarter of this year saw a remarkable 25 percent increase in Hugo Boss's currency-adjusted group sales, reaching a staggering approximately 1 billion U.S. dollars.

Encouraged by China's robust consumer demand, the company has set an ambitious target of achieving a 10 percent sales increase. Grieder attributed this remarkable success to the country's dynamic consumer landscape and expressed confidence in the positive momentum the company is experiencing in the Chinese market.