French luxury brand Chanel is investing in workshops that will produce fine fabrics used for the brand’s clothing. Chanel will further expand investment in upstream production to ensure the future development of this type of fabric and silk. In addition, Chanel already holds a small stake in Denis & Fils, a specialized clothing and household goods company. It also produces solid colored jacquard fabrics. Denis & Fils is a high end silk producer in France.
These companies will provide Chanel a strong upstream supply chain. Chanel will soon equip these companies with high-tech equipment and machines. The brand is always in search of upstream suppliers of raw materials. Since 1984 Chanel has acquired at least 17 such workshops in France. Known for haute couture, Chanel was founded in 1909 by fashion designer Coco Chanel. Its products cover clothes, fragrances, eyewear, jewelry, handbags and watches. The brand is most famous for its little black dress, the Chanel No. 5 perfume and the Chanel suit.
The brand upholds a commitment to style, innovation and creativity and is known for uncomplicated luxury. Chanel continues to inspire women of all ages around the world with its timeless modernity.
