"CENTRESTAGE, a new brand and designer fashion promotion platform opened today in Hong Kong. Organised by the HKTDC, the four-day (7-10 September) international fashion event has gathered some 200 fashion brands from 20 countries and regions, showcase latest designer collections. More than 50 events are slated to be held during CENTRESTAGE, including around 30 fashion shows with ‘CENTRESTAGE Elites’ being the highlight of the opening gala."
CENTRESTAGE, a new brand and designer fashion promotion platform opened today in Hong Kong. Organised by the HKTDC, the four-day (7-10 September) international fashion event has gathered some 200 fashion brands from 20 countries and regions, showcase latest designer collections. More than 50 events are slated to be held during CENTRESTAGE, including around 30 fashion shows with ‘CENTRESTAGE Elites’ being the highlight of the opening gala.
A trade show with a difference
“Unlike other apparel sourcing shows, CENTRESTAGE is a trade show and not exactly a fair or an exhibition. It is more of a marketing platform for brands and designer labels and is mainly Asia focused. The show aims to be a launch pad for international, especially Asian, fashion brands and designers who can present their collections, while reaffirming Hong Kong’s position as a global fashion capital. It is not a replica of any French, American or western fashion weeks,” opines Byron Lee, Senior Exhibitions Manager, HKTDC, responsible for the project and its marketing and promotions.
Debut CENTRESTAGE’s theme is ‘Shooting Stars’ with four thematic zones: Glam, Allure, Metro and Forward, showcasing fashion brands from around the world, including Chinese Mainland, Taiwan, Japan, Korea, Malaysia, Thailand, India, Australia, the United States and Europe. Local and overseas industry associations are also taking part some of them are: Hong Kong Fashion Designers Association, the California State Trade and Export Promotion & Center for International Trade Development from the US, the Taiwan Textile Federation and the Thailand Textile Institute among others.
Fashion shows and more…
Inaugural brand collections’ first show featured iconic Ika Butoni and other Indonesian designers Ali Chrisma and Zelmira. Some 30 fashion shows will be held during CENTRESTAGE, including those by 45R, anagram, Anteprima, Aquascutum, arthur lam, atsuro tayama, Charmante, Galtiscopio, harrison wong, Hidy N.G., initial, i.t, Jnby, Kenaxleung, Koyo, Loom Loop, Lu Lu Cheung, Marimekko and Moiselle.
More than 30 overseas buying missions from 25 countries and regions, comprising buyers from over 1,000 companies are joining in, these include: Galerie Lafayette from France, Shinsegae from Korea, specialty shop SHIPS from Japan and select shops NY Studio and The Fashion Door (TFD) from the Chinese mainland. Representatives from Lane Crawford, Harvey Nichols and online fashion retailer Zalora are invited to the event. CENTRESTAGE is targeting buyers, particularly select shops, department stores and e-tailers, as well as fashion media and fashion enthusiasts from around the region.
More than 20 industry seminars and networking events, trend seminars, designer sharing sessions, industry seminars and networking events are taking place during the trade show. Apart from fashion shows and competitions spotlighting designers and collections, the International Fashion Supermodel (IFSM) Competition Asia-Pacific Regional Final will be held on the last day. The concluding day will also see final competition of ‘The Hong Kong Young Fashion Designers' Contest’ (YDC) 2016.
HK In Fashion: a citywide celebration of style
The signature fashion event for the region is the talk of the town among fashion enthusiasts from all walks of life. HKTDC has organised a citywide campaign “Hong Kong in Fashion” with support from over 90 partners, including renowned fashion brands, malls, hotels, restaurants and fashion and design institutes.
CENTRESTAGE will become ‘Openstage’ on the last day (September 10), when the doors will open to public so that they can experience the magic of the fashion industry and check out the latest designs from leading brands.