China Cotton Association (CCA), along with other industry organizations has officially launched the Cotton China Sustainable Development Program to build an independent sustainable standard and certification standard. The new program will make China, the world's largest cotton consumer market, hold a significant saying in international pricing and standard-setting, and more importantly, lend it a tool to reasonably defend itself and protect its legitimate interests against Western political crackdowns.

The program is designed to promote the high-quality and sustainable development of China's cotton industry based on the core concept of "environmental friendly, excellent quality, respect for labor and fully traceable. It will facilitate the consumption of homegrown cotton and expand the global market share of Chinese cotton. So far, the program has formulated standards for the management of cotton production and signed contracts with six Chinese cotton producers. Looking ahead, it will cooperate with the textile supply chain and brands to build a sustainable cotton industrial chain from production, textile and clothes manufacturing, to brand sales.