Luxury Italian menswear brand Canali has roped in Greek tennis star Stefanos Tsitsipas as its new brand ambassador. As a part of this partnership, Tsitsipas will feature in Canali’s exclusive editorial content, official appearances, and custom campaigns that aim to showcase ‘a new expression of modern elegance.’
Off the court, Tsitsipas will wear Canali's latest collections designed to embody the shared values of being quietly confident, impeccably constructed, and timelessly relevant.
More than performance, Tsitsipas represents values that Canali believes in deeply: dedication, composure, and the constant pursuit of excellence, says Stefano Canali, President and CEO, Canali. He brings depth, integrity, and a strong sense of identity — qualities that align naturally with t vision."
The 26-year-old tennis professional, known for his powerful backhand, comes from a family deeply rooted in the sport. His mother, Julia, was a professional on the WTA Tour, and his father, Apostolos, a tennis coach, introduced him to the sport at age three. Tsitsipas achieved a career-high ranking of world No. 3 in men's singles by the Association of Tennis Professionals (ATP) in August 2021, making him the highest-ranked Greek tennis player in history.
