Calvin Klein has rolled out the Re-Calvin takeback program in the US, making it easy for consumers to responsibly dispose of clothing from any brand and in virtually any condition.
The program is powered by the trade-in technology platform Trove and logistics partner Debrand. It will sort items for reuse, recycling, or responsible disposal. Crucially, Re-Calvin accepts categories usually excluded from takeback initiatives, such as bras, swimwear, and underwear.
To add transparency, consumers get an email update after their parcel is processed, detailing exactly how their items were routed.
David Savman, Global Brand President, Calvin Klein, avers, as Calvin Klein continues its sustainability journey, it has introduced a program that makes circularity more accessible for customers and delivers alternative uses for pre-loved items.
The Re-Calvin program uses Trove’s Takeback Plug-In, which seamlessly manages item intake, routing, and transparency by integrating directly with the existing US Calvin Klein website.
Circular commerce is becoming a huge part of the consumer shopping experience, even for gifts. Data from Salesforce suggests, that 47 per cent of US consumers are likely to gift a secondhand item this holiday season. This trend is expected to generate an impressive $64 billion in resale-generated holiday sales.
A growing number of brands are deploying their own circularity programs. Brands like DXL, Uniqlo, Figs, Sanctuary, and Babylist have launched resale programs. Peloton began a three-city test of a resale program in June 2025.
Trove acquired resale platform Recurate in August 2024. In October 2024, Patagonia began using Trove’s Resale Plugin to integrate pre-owned items alongside new products on its main e-commerce platform. Luggage brand Béis also launched its resale program using the Trove platform in October 2024.
