Burberry’s reported strong sales in its full-year results this week despite the backlash it faced for forced labor at its Xinjiang factories. Marco Gobbetti, CEO, affirms, the brand will continue to navigate through the issues faced in the country. Recently, several social media platforms criticized the brand for its stance on forced labor. Actress Zhou Dongyu terminated her contract with the company, as did actor and model Song Weilong.
With around 475 stores around the world, Burberry is one of the biggest luxury fashion brands worldwide. The fashion powerhouse was the seventh most valuable luxury brand in the world and the only British company in the top 10 ranking as of 2018.
Headquartered in London, Burberry is famous for its iconic trench coat which was created by the brand’s founder, Thomas Burberry. Christopher Bailey, the creative name behind Burberry since 2001, is responsible for transforming the brand into the modern and global fashion powerhouse Burberry is today.












